In order for us to better understand intentions and behavioural metrics of our readership, we commissioned ACNielsen (Australia) to carry out a reader/buyer survey on our behalf. This survey was conducted in July 2003 - July 2004 and we targeted over 5,000 corporate and association buyers via a questionnaire insert in our magazine. Some of the key results are as follows:

3.41 buyers per recipient company read mice.net (mice.net average readership is 42,615)

43% of our readers/buyers organise up to 6 meetings/events per year. 13% organise 15 or more meetings/events per year.

33.8% of our readers/buyers are currently planning events with a 1-3 month lead time. 35.2% have a 6 month lead time

32% of our readers/buyers have annual budgets between $50,000 - $250,000, 10% have budgets up to $500,000 per year for events. 8% allocate $500,000 - $1,000,000 per year.

44% of our readers/buyers organise events with attendance numbers between 50 - 350 people

50% of our readers/buyers base their buying decision on location/destination. 25% base their decision on price. 22% base their decision on size. 3% base their decision on relationship with venue staff.

We know and understand EXACTLY who our target audience is.

We know who we are reaching. The points mentioned above represent results we believe are important information for our advertiser/client base. We’ve done our homework so you can make an informed buying decision.

If you have any queries regarding this research, please contact Helen Batt-Rawden +612 8264 4488 or helen@mice.net.au