Coming up to its 23rd year in 2015, Australia’s premier business events exhibition AIME remains current and relevant to a now mature audience. Exhibition director Jacqui Timmins explains what’s in store for the event moving forward.

Q. What is brand new for 2015?

A. It’s a new look AIME for 2015: new branding, new show floor, new hosted buyer program, new media program, new networking opportunities. This year, we are very excited with the enhancements we have made to our show floor.

Attendees can expect the best event yet and we are excited to introduce a new community strategy which seeks to create an interactive online and offline network where those in the industry can stay connected and inspired 365 days a year.

Q. How are you keeping the event fresh?

A. We’re constantly searching for new ways to keep AIME at the forefront of the business events and meetings industry. We pay particular attention to feedback from our attendees to build on our program each year.  As a result of this, at this year’s event, we have introduced a main central community hub that has been designed to bring the AIME community together on the show floor. In addition to our very popular pre-scheduled appointment diaries, all attendees can experience the hub and its activities ranging from education, networking, inspirational and business. We have also created wider aisles to ensure we achieve maximum traffic flow and customer experience. And finally, we have allocated dedicated areas by geographic regions, hotels, products and services to ensure that our attendees can easily find and access the suppliers they are looking to engage and connect with.

Q. As a visiting delegate what is the best strategy for getting the most out of your attendance?

A. Preparation is key because it enables you to personalise the experience to your exact business needs and challenges. The AIME website, blog and social media platforms provide the information attendees need to get the most out of their attendance and pre-plan their experience – from examining the list of exhibitors, accessing tools to help you plan your business meetings and reviewing what products and services you’re most interested in.  You can also stay connected with us and access ongoing insights and information all year round by joining AIME’s social media platforms and interacting with the AIME community online on LinkedIn, Facebook, Twitter or our e-newsletters and AIME blog.

Q. What about exhibitors, particularly new exhibitors?

A. We recommend an easy five step program for our exhibitors. 1. Complete the interactive AIME web listing, then notify your customers as well as the AIME team of any exciting promotional activities. 2. Join our social media platforms, increase e-marketing initiatives and connect with your customers. 3. The TravMedia portal is the perfect online PR tool for exhibitors to reach media prior, during and after the event. 4. Exhibitors can also contact our PR agency Ogilvy PR to promote their latest news and advertise in the AIME Daily. 5. Finally, when it comes to business appointments, exhibitors should make a check list of all buyers they are going to meet and research each one of them to ensure the right questions and responses are addressed. We have listed the best pre, during and post show marketing advices for exhibitors to determine the most suitable to their business needs. This marketing guide is available on the AIME website, alongside other valuable resources developed by the AIME team to help assist exhibitors make the most of their time at AIME.

Q. What are some of the presentations you have in 2015?

A. The main topics in 2015 will evolve around business technologies, industry trends, leadership and creativity – topics we know are relevant for the industry.

Leading global industry associations, such as ICCA, PCMA, Association Forum, ISES, Incentives Associations, EEAA and PCO, will also be on hand to share insights and best practice, including American Express who will provide an overview of latest trends.

We are also thrilled to continue our partnership with Saxton Speaker Bureau.

Q. How can people learn more about the event?

A. Visit www.aime.com.au and join us on Facebook, Twitter, Instagram as well as our blog and e-newsletters. For joining us as an exhibitor, you can contact our sales manager Delwin Kriel on delwin.kriel@reedexhibitions.com.au or + 61 (02)9422 2470.

The 23rd Asia Pacific Incentives & Meetings Expo will be held at the Melbourne Convention & Exhibition Centre on February 24 and 25, 2015, with more than 700 exhibitors from over 50 countries.

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