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The Opera House, Bondi Beach and cute,
cuddly Koalas. All essential ingredients to
the great Ozzie Incentive Experience – but
there is also a wish from some clients for
indigenous encounters. By Ian Crawshaw
Cultural, spiritual and artistic integrity are the core of all
Bangarra’s works,” says their business manager Sandy,
“and audiences are given a unique opportunity to
access contemporary indigenous culture whilst being given an
insight into stories and steps that are 40,000 years old.”
Her views on Bangarra Dance Theatre Company’s attractiveness
to the MICE market could be echoed by any number of
indigenous owned tourism related companies.
For a nation with such rich indigenous heritage, it’s surprising
how little aboriginal culture is actually promoted by Australian
events and incentives organisers. Personally, I have probably
been invited to five Moulin Rouge parties in the past 12 months
but to not even one indigenous themed event or venue.
There have been the occasional door greetings by two guys
in blotchy white paint playing didgeridoos, but few organisers
have explored possibilities for a fully indigenous themed event
accommodation, music, dance, art, food – even the wine can
be aboriginal!
Before committing to a seriously themed event or incentive
may be worth asking - why? Obviously, the first priority is
the client’s wishes. Overseas groups especially seem to enjoy
learning about an aboriginal culture which has received so much
international publicity in recent years, with desert painting, athletes and award winning movies The Tracker and Rabbit
Proof Fence. Domestic groups also gain a rewarding experience
with the chance of face to face interaction and a more in depth
consideration about the Australian culture we all share. But it
needn’t come over as a heavy political statement. It can be
different and fun! There are contemporary options for everything,
from MCs and entertainment, to F&B and venue. Perhaps you’d
like a famous, entertaining indigenous Australian as compere
for your event? Aboriginal radio personality and stand up
comedian/comedienne Mary G, ‘Queen of the Kimberleys’ has
gained recognition in the wider Australian public through her
SBS television series. Described by Kim Beazley as “the most
terrifying woman in Australia”, her natural and friendly charisma
puts her audience at ease with gentle leg pulling and innuendo.
Mary G comes complete with her own band the G-Spots, and
will soon have your clients howling with laughter. Your guests
won’t forget their evening with a cross-dressing Aboriginal
comedienne. Entertainment at an indigenous themed event
can be diverse, and on many levels. Pioneers in the corporate
gigs market is Sydney based Bangarra Dance Theatre – an
internationally acclaimed modern Australian dance troupe who
blend traditional styles and themes with contemporary dance
and 21st century theatre technology.
Often performing to corporate groups of up to 500 guests in city
hotels, performances are tailored to the group’s needs, anything
from a solo dancer to the full dance group performing their
latest shows including Clan and Spirit. Many organisers may
not realise that Bangarra also have their own function rooms
and theatre (with retractable seats for 200) for hire at Walsh Bay,
with spectacular views of the city and Harbour Bridge.
Telstra, Qantas and Boral have held functions at the Bangarra
Mezzanine at Walsh Bay with dance performances as an
added incentive. But remember this is contemporary indigenous
culture, says Sandy Collins, and the group won’t accept
stereotyping from event artistic directors.
“[Often] they want to change the music, “ says Sandy, “[saying
things like] ‘why can’t you get a didgeridoo player?’ Or they
want to change the choreography – ‘that piece is too long/too
slow, why can’t you start it here?’
“Accept when booking that Bangarra is in the frontline of
contemporary Australian culture, and that is something they, like
most artists, will not compromise, no matter how big the client.”
And contemporary Aboriginal theatre is not just confined to
Sydney. In Perth is the innovative Yirra Yaakin Noongar Theatre
who also blend the modern with traditional. Their show Djildjit
“…breathes new life and energy into the sacred myths and
stories of the ancient Dreamtime,” says artistic director of Yirra
Yaakin David Milroy.
“[The show was] developed with the Wind Jam people, traditional
custodians of the Mandurah-Peel Inlet region.”
It sounds serious but performances have a light-hearted and comical approach that will teach your clients the myths of the west
coast over an enjoyable picnic overlooking a golden Perth beach.
An indigenous twist
When planning an Aboriginal theme to you meeting or event you
can add a twist by holding the event at an indigenous owned
venue. There are new meeting centres and resorts offering
facilities for small to medium meetings and also accommodation
at all levels.
In the wine region of the Hunter valley on land owned by the
Awabakal people is Yamuloong (meaning ‘come together’).
In addition to their three meetings rooms, Yamuloong offers
delegates bush walks through their seven acres of land and
banqueting including bush tucker options. Bush tucker is not
to everyone’s taste, and Australia’s first Aboriginal owned and
worked winery Murrin Bridge can help your guests wash down
their tucker with Murrinbridge Shiraz or Chardonnay. Merlot
and Semillon production will start soon, and with distinctive and
authentic Aboriginal art labels, Murrinbridge Wine is not only a
ready themed tabletop wine for functions, it makes an interesting
take home gift, especially for overseas delegates. Murrin
Bridge Winery is a community initiative inspiring disadvantaged
communities, black and white, all around Australia. Craig
Cromelin, a founding member, believes the sole Aboriginal
ownership of the winery is socially significant.
“All profits go straight back into the community (Murrin Bridge, Riverina), and most importantly it provides employment. Only we can
break the shackles of dependency, only we can make it happen.”
So why not give your clients some Merlot with a message?
In more remote areas of Australia there are also theme parks
which have become familiar on the incentive route. Foremost of
these is the pioneering and award winning Tjapukai. Delegates
can be driven in from Cairns for a champagne breakfast
followed by a VIP educational tour. Tours cover different topics
– everything from boomerang throwing, bush tucker, dance,
history or a spectacular holographic and dance show “creation
theatre” – available in eight different languages.
One of their latest projects, Tjapukai By Night, is tailor made
for the MICE market - a spectacular night show featuring fire,
music, dancing, comedy and a buffet of regional Australian
cuisine. It is one of the most professional introductions to
authentic Aboriginal culture your clients could hope for.
More easily accessible for clients attending conventions in
Melbourne is Narana Creations, an aboriginal cultural centre
which is also a good source of authentic indigenous gifts for
delegates. Everything from finely crafted didgeridoos, bark
paintings and carvings. The centre has a selection of walks and
talks from boomerang throwing to the more serious Yarni-Mindin
(Talk Time) workshop suitable for incentive groups designed to
stimulate discussion and active participation in reconciliation.
Indigenous resorts
Throughout Australia there are also several well organised
indigenous owned hotels and resorts which offer meetings
facilities – such as the luxurious Kings Canyon in the Northern
Territory. But if you clients have time and want a more rugged
indigenous experience there are now several aboriginal owned
resorts in remote corners of Australia giving once in a lifetime
experiences of the land.
In Far North Queensland’s Arnhem Land is Pajinka Wilderness
Lodge, owned and operated by the local Injinoo people, only
400 metres from the northern most tip of Australia’s mainland.
Whilst way over on the other side of the continent is Kulmanjan,
a resort on the dazzling white sands of Cape Leveque offering
three types of accommodation with plenty of local indigenous
attractions including the famous Lombadina and Beagle Bay
communities with their famous churches and mother of pearl
carvings. This is probably CEO territory – an exclusive guided indigenous interlude between, maybe, the wine regions of the
Margaret River and the big city sophistication of a convention in
Perth or Sydney, and will guarantee your top clients a memorable
trip to outback Australia.
And for a unique Aboriginal incentive experience in the heart
of Sydney, there is the Tribal Warrior Association who own two
boats. Choose from the sailing ship Tribal Warrior (20 pax) flying
the Aboriginal Flag and an ex-Navy Torpedo Recovery Vessel
The Deerubbun (60 pax) extensively refurbished, painted and
carved with Aboriginal designs. This 100 per cent Aboriginal
owned charter cruise company encourages corporate bookings,
and provides cruise-goers with a perspective of Sydney Harbour
dating back thousands of years to the time of the original Eora
and Gadigal inhabitants. Take the standard harbour sights
party cruise, or book additional options of Aboriginal dancers,
Didgeridoo players and a commentary on the pre-and postcolonial
history of the harbour. There are also options for an
onboard BBQ of bush tucker. The Tribal Warrior Association is
more than a boat charter company, it is also a training scheme
for young indigenous people from throughout Australia to come
and study for their Maritime qualifications.
So when fielding requests by an overseas group for something
with an indigenous flavour, offer at least an option of genuine
face to face contact with indigenous Australia. It is rewarding
for both your clients and Australia’s budding indigenous owned
tourism industry. Organisations such as Aboriginal Tourism
Australia are more than happy to help with contacts and advice.
And if it’s all a little too real for your clients, well, you can always
go back to the two guys at the front door playing didgeridoos,
and the Made In China boomerang key ring!



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